Herbert is a creative director, art director, and artist working across commercial storytelling and contemporary art.

Raised between the Philippines and the United States, he came of age alongside the internet, an influence that shaped early experiences of identity formation, and continues to inform his interest in how technology mediates connection, identities, and human behavior.

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His work spans brand campaigns, immersive environments, photography, performance, and video, exploring how images and networked systems structure perception, participation, and everyday social rituals.

Moving between commercial and conceptual contexts, his practice engages collective experience and cultural change, with attention to intimacy, visibility, and queer identity within contemporary media environments.